6 Simple Tips to Get a New or Unknown Wellbeing Service or Product Out There
- Created: Monday, 16 March 2015 10:19
By IICT Member Ginny West, Spirit in Business. 6 simple tips to get an unknown wellbeing service, product or class out there. So you’ve found a wellbeing modem you’re totally passionate about.
The trouble is no one seems to have heard of it before. So how do you get a new or unknown wellbeing art out into the world?
Write a short powerful blurb on what your little gem is all about. Brainstorm lots of different explanations until you land on one which encompasses the heart of what you do, will be comprehendible to novices, and has a professional ring to it. Practice verbalising that too, so that when people make enquires you have a clear statement you can give them. Then if they ask you for more you can expand. Keep your verbal or written language clear and simple. If you launch into a complicated or ‘out there’ conversation many people will zone out. I consider myself a very spiritual person, but if a practitioner is explaining something in a really ungrounded manner, I’m not interested. Even the most spiritual practices must have a structure which they can flow within. I don’t want anyone ungrounded working on me, especially when it is within the spiritual realms.
Know your Audience
Who your target market is will radically alter the language you use even around the same modem. If you are promoting dance to a gym group you will focus on language around cardio, tone, strength, flexibility and fitness. If you are promoting it to a life coaching group you would use language around inner power, strength, courage and freedom. If you are promoting it to teens you might focus on body image, self-confidence or understanding healthy sensuality. The important thing is to blend who you are with the art. People don’t by a thing – they buy the person, the energy or the passion behind it. If you keep your descriptions general, potential clients will have trouble connecting. What do you love about what you do? What blessing has it bought to you? How can it offer the same thing to your students? Get that really clear in your head, and then create offerings that are in line with that.
Get out there and talk to as many people as you can about your service, both online and in person. That means other wellbeing practitioners, local business groups, friends, families and contacts. Hold information nights, market stalls and attend expos where you can discuss your craft, give people brochures, put them on your mailing list, let them try a treatment and answer any questions they may have.
It is estimated that by 2017 over 70% of online content will be video so get on that bandwagon early! Video is a fantastic way for people to connect to you, see what you do, understand the benefits and features, and be drawn to your service. You’re not just telling them – they can see it for themselves. And they can get a feel for who you are. Videos that use testimonials from clients make a really powerful statement and give validation to your own promises.
Decide whether you’re in it for the short haul or the long haul. You will need to keep sending your message out there in a thousand different days in a thousand different ways. Look for publicity wherever you can. Write magazine articles, blogs, contact local radio and media outlets, and have a social media strategy that reinforces your passion. Keep at it. When you feel your confidence waning, ask for help and advice, take a break and look at business courses that can show you new ways of doing things that may not have occurred to you. Do you remember when Kinesiology first made an appearance? Everyone was like what is that? Now it’s one of the most favoured natural therapy treatments available, all due to the years of consistent promotion and a growing practitioner base.
Be creative! Think of any way you can create an interest story around your service. Collaborate with other wellbeing practitioners on retreats or workshops where you might pick up more customers and raise your profile. Have an article in the local paper offering a discount. Give current clients a special discount pass for a friend. Run a competition to win a treatment or class and build your mailing list. Offer case studies explaining ways you can make a difference and WHY you want to. Don’t just sell, sell, sell, you need to give, give, and give. Show & tell people how you are going to add value to their lives. How will they feel after your attending your class, experiencing your treatment or using your product. Cultivate warm-heartedness, integrity, generosity and passion around what you do and your success will come. Be patient and resilient. Now get out there….
About the Author:
Ginny West provides business consultations, workshops and retreats around Australia on creating heartfelt success for Wellbeing practitioners. To find out more about Spirit in Business or to contact Ginny West call 0413 596 784 or follow these links:
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