7 Essential Tips for Choosing Your Wellbeing Business Model
- Created: Tuesday, 07 April 2015 10:59
By IICT Member Ginny West, Spirit in Business
Check out these 7 essential tips for choosing your wellbeing business model by Ginny West.
So what do I mean when I talk about choosing your business model? Your business model is basically the size, shape and structure of your business. It is about choosing a form that is aligned with the highest intentions of what you want to achieve. A sole practitioner model will look and function very differently to an international spa chain. No better, no worse, just different. You need to choose the business model that best suits your needs…
1. Start with the Heart
What do you really, really, really want to create? Leave the ego out of it and remember a small business model doesn’t mean small impact or small heart. It’s all very well for everyone to crusade out into the world, but what if we return home to find the wellness there has crumbled to the ground? Do you want to run a grassroots wellbeing business in your local community – this would be a small business model. Do you want to travel all over the world to teach – this may be a medium business model. Do you want to be on a huge stage with thousands of people in the audience – this may be a large business model.
2. Understand the Work Involved
Now we all know that even a small business requires a lot of heart, soul and hard work, but understand that the larger the business model the more time, energy and money you are going to have to spend on it. The larger the model, the longer it is going to take, and the larger the vision you are going to have to have. You will need loads of energy behind it and money to put into a website, promotion and marketing that is world-stage worthy. You don’t just arrive there. Do you know Deepak Chopra still has to do his own work to promote his books, and that he still subsidises some of his publications? Do you know Dr Libby’s husband (who markets her) used to work for Virgin and Coca Cola? They make it look easy because they are experts, but a lot of passion and hard work has gone into it This is absolutely not to scare you or put you off, but its a great way to check in to see if you love the idea of a huge business model enough to put in the effort. It can’t just sound like a great idea – it has to be your absolute dharma/purpose because you’ll need every ounce of that calling to get you there! Now I believe in magic and manifestation, but never forget that the physical action and commitments that you take are part of that magic and manifestation process coming to life. Of course if you love it, live it, breathe it…you’ll love every minute (almost!) of the journey. You’ll be happy to be patient and work through difficulties because this is who you are.
“You need a work bone not just a wish bone” – Clarissa Pinkola Estes
3. How Long will it Take?
These are by no means absolutes but as a general rule a small business (eg consultations or yoga classes) will take about 5 years to build to a successful level. Medium size businesses (eg an accredited wellbeing school or wellness centre) will take about 5-10 years to success. Large businesses can take from 5-20 years to reach maturity and then you keep growing from here. Now even for small business models that’s not just throwing it out there and letting it build itself. That’s with a good web presence, going to markets, expo’s, demo’s, school newsletters, social media, community business groups, networking events, magazines, blogs, media and so on and so on. Can it come faster? Of course, but remember too fast isn’t necessarily the best thing either. On a practical and spiritual level you need to be able to hold the energy of what you are teaching/sharing. Just don’t put yourself under too much pressure and understand the time frames. Remember to live as you build your business
4. Think of Your Lifestyle
How do you want to live? Really. If you want to travel the world maybe you can do this through your work, or maybe you just want a thriving home practice where you can earn enough for wonderful holidays with the family. Or maybe there is a way you can combine both. If you are a homebody spending months away is going to make your soul wither, not bloom. Working in the Maldives for a month was one of the best experiences of my career, but I really missed my hubby and I’m a pretty independent kinda girl! I’d love to do it again, but it’s probably not something I would do every year.
5. Your Model Can Change Over Time So Plan For The Future
So what if you have young kids who need your attention now, but you want to be a well known speaker in the future. Let’s say you want a small business model now, but in 5 years time you’ll be ready to expand. Perfect! Use the years while the kids are at school (or you’re in another job role) to build consultations, classes etc during school hours, practice speaking on wellness in the community, further your knowledge, do extra study that will benefit your clients now, take public speaking courses and increase your web presence. Then the closer you come to expanding your model, say a year or two out, you may want to take the public speaking up a notch, adjust your current website or build a new one. By now you have some photos, testimonials and references from your “quiet years” and you can blend into your new business model and expand from there. Don’t chop and change all the time though, or you’ll end up all over the shop, achieving nothing and exhausting yourself and your audience! It has to make sense and have a natural flow.
6. Make it Scalable
All business models should be scalable. That means you should be able to scale it up or down depending on your life cycle and future plans. For example if you build the perfect wellbeing centre model you may later wish to franchise, or build other centres yourself elsewhere, following that same model. If you are a massage therapist working from home you may want to scale down whilst you are pregnant, studying or have further obligations. If you are developing skincare you should be able to expand or niche your range depending on market growth and direction. If you are a retreat facilitator you may want to expand to larger venues in the future rather than more retreats. If you teach workshops in person you may want to expand delivery models like e-courses, you get the drift…Make your business model work for you in all stages of your life and career
7. Ask Yourself Some Tough Questions – then Answer them
- Before you change your direction again ask yourself how does this fit into my business model and intentions?
- Is your business model something you have made up out of thin air or is it aligned with who you are and what you want to achieve at a soul level?
- Is your business model cohesive, scalable and supportive?
- Do all the elements of your business model support you, your family, your lifestyle and your wellbeing?
- Is your business model built with ego or soul in mind?
- Will your business model help you achieve your goals and dreams?
- Is your business model aligned with your financial, physical, mental, emotional and spiritual success?
- Does it make everything easier for you and your clients?
- Does it help you leave a positive impact on yourself, your community, your country, your world & your universe? Which is, after all what it’s all about!
If you need a hand getting clear with your business model we’re only too happy to help. Blessings on your path…..
About the Author:
Ginny West provides business consultations, workshops and retreats around Australia on creating heartfelt success for Wellbeing practitioners. To find out more about Spirit in Business or to contact Ginny West call 0413 596 784 or follow these links:
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