Essential Internet Marketing Tips for your Natural Therapy Business
- Created: Saturday, 02 May 2015 11:34
By IICT In today’s marketing landscape simply having the best skillset for a particular job is not a guarantee for success. No matter what business you are in, the need to market your business online is essential for its growth and success.
If you run a natural therapy business, no matter where you are in the world, chances are you will be faced with stiff competition for your clients’ dollars; the best way to prove to customers that your business is the best is to show them with professional online marketing that will get their attention and keep it.
Below is a list of the four most important internet marketing tips you need to be implementing in order to give your business the edge it needs to grow. These tips will give your business the shot in the arm it needs to outdo your competition.
1. Social Media
To put it simply; a business without integrated social media is like a boxer in a fight with one arm tied behind their back. Social media platforms like Twitter, Facebook, Instagram, Pinterest, and LinkedIn are free tools you can take advantage of to spread the word about your natural therapy business and what it can offer to prospective clients.
Not only are social media platforms great ways to get in contact with existing and potential future clients, they are also a great way to consolidate your online presence into a cohesive whole. Blog posts that you are posting on your website can be promoted on your Facebook and Twitter accounts, new accreditations and skills can be kept up to date on LinkedIn, and new products and supplies you have for sale can be advertised via your Pinterest and Instagram accounts.
With well over a billion users for Facebook and Twitter alone, you can be sure that this push in social media marketing is far from a fad. Getting your business on social media platforms is the easiest, quickest, and cheapest way to advertise your business to potential new clients.
2. Make your Website Responsive
If your website is not a responsive website – unresponsive websites are sites not tailored to fit the screens of tablets or mobile phones depending on the user’s chosen device – then it is doomed to fail.
While designing and implementing a successful website is far simpler with professional assistance it can still be done in-house, provided you have the savvy and time to find out how. Whether you design the site yourself or with professional help one thing is certain; a responsive website that is easily viewed by users on any device they choose is now not only the better choice—it is the only choice.
3. Write for Your Site
Another way you can help to effectively maximise your web presence is also one of the simplest; write content for your website. When a potential customer comes to your page the last thing they want to see is a ‘site under construction’ banner with not a scrap of content to read.
Start with the basics; information about your business, the who, where, what, when, why, and how much of your services, then you can begin with the business of creating quality content for your site.
No matter how sophisticated your keyword algorithms, nothing beats quality, well written and researched, evergreen content on your site. If you are able to write in a clear and concise manner then the only thing writing content is going to cost you will be your time, if that’s not possible you can always outsource to a reliable copywriter who you can collaborate with and build your content around. With more information on your site you can show your clients just how knowledgeable and professional you are.
Writing for your site will give your customers something to click through, it will keep them informed, and it will keep them coming back for more.
4. Email Marketing
Flyers and pamphlets are great if you live in a densely populated city, but nothing beats an online newsletter sent out to your loyal customers to keep them abreast of any special offers or events you have coming up on the calendar. The best part of an email marketing campaign is that it won’t cost you with expensive printing expenditures, which means more business at less expense.
Newsletters also act as a call to action for your customers, reminding them of your business and what it can offer them.
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