Why finding your voice is more important than finding your audience

Why finding your voice is more important than finding your audience

By IICT Member Ginny West, Spirit in Business. So there is a lot of buzz in wellbeing around finding your customer avatar, creating an audience, finding where they hang out and ways of talking to them.

But I want to talk about why finding your voice is more important than finding your audience…

Finding Your Voice

In my experience most wellbeing practitioners started their career after their own journey of healing. A huge recurring factor in that healing was being able to find their voice and their way. Part of that healing journey can certainly be tested once you step into a business or social media arena. There is a huge temptation to slip back into what you think people want to hear, what you think will be popular or generate approval, what you know will give you the ‘likes’ you’re after. You are not here to mimic a popular line. You are here to speak your truth. For your own joy and happiness in experiencing freedom of self-expression, and for the benefit your authentic voice will bring to others.

Finding Your Awareness

You need to bring your self-awareness to this journey. Stay deeply tapped into your spiritual or personal development practices so you can see when you’re drifting off course. Ask yourself what is it I am not seeing, saying or doing? What am I afraid of? Am I being honest and open about who I am? Why am I here? Am I holding back on my deepest work? Am I stifling my true voice? Be gentle on yourself, but honest to the bone.

Finding Your Anchor

If you tie yourself to the expectations of your audience you are lost. You will constantly run around the outside, rather than sit in your power. If you’ve been a people pleaser in the past you’ll need to be extra cautious here. Running around trying to make everyone happy never ends well. I know you know this. Above all else you are here to tell the truth. Your truth. Think of the image of a lighthouse. Totally anchored in safe harbour you radiate your wisdom out into the world. Clear, vibrant, ready to assist. You don’t see something shiny on the next cliff and race over there, allowing those who were coming to you to crash in the dark. The wellbeing practitioners who thrive are those who are totally, utterly themselves. People gravitate to that. They crave it. Damn right it takes courage, but this is where your audience will generate itself. And these folks are loyal, they are interactive, they are engaged, they are great advocates, and they are oh so grateful for your truth…

Integrating Your Marketing

Once you have found your voice, intrinsically connected to the heart and soul, you send it out there over and over again in a thousand different ways, on a thousand different days, and then some. Not a different message, not a different voice, but the same one. Deeper and deeper and deeper. With love, with devotion, with consistency.

Finding your voice and sending it out there with truth, honesty and integrity is everything. Your unique message counts. It is why you are here on this planet today. There are people waiting for you and they’ll recognise your voice when they hear it, make no mistake about that. So, what are you waiting for?…

Try this

  • Sit with the questions above in finding your awareness
  • For one full week, twice a day, post your deepest stuff on Facebook (not a share, not advertising, your voice, your help, your knowledge, your advice). Pretend this is the last chance you will ever have to say what you need to.

If you need a hand getting your authentic voice out there, crank it up a notch at the Spirit in Business Workshop series…



About the Author:

Ginny West provides business consultations, workshops and retreats around Australia on creating heartfelt success for Wellbeing practitioners. To find out more about Spirit in Business or to contact Ginny West call 0413 596 784 or follow these links:





Get 201 Marketing Secrets to Grow
your Natural Therapy Business - FREE

Join Thousands of Natural Therapists & Download your FREE Marketing Book: Natural Marketing - 201 Marketing Secrets to Grow your Natural Therapy Business.

+ BONUS REPORT: ‘What Associations don’t want you to know about Membership and Insurance.

Your information is 100% secure with us and will never be shared.

Discover how to get Professional Membership and Insurance for all your Modalities from just 0.45 cents a day